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Ep 61 - Nicolai Stickel - How to Bulletproof Your Business Model With Recurring Revenue

Ep 61 - Nicolai Stickel - How to Bulletproof Your Business Model With Recurring Revenue

The consulting industry has enjoyed a lucrative run over the last decade, but what will happen when that inevitable downturn strikes?

In this interview, General Manager at STAR® Nicolai Stickel explains why a mix of strategy, project work, and implementation support are critical for the long-term viability of your consultancy, and how a balance of winning new projects and selling subscription-style services can provide a stable buffer for a financial downturn. He also shares why they have started hiring remotely, and how social media platforms have enabled them to hire top-tier talent.


You'll learn:

1. How to bolster your business model with recurring revenue
2. The effect of opening up remote positions for talent acquisition
3. How to foster teamwork and collaboration with a hybrid work model
4. How to leverage multiple social media platforms to win more talent
5. How to use 'rapid prototyping' to win more clients

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About Nicolai:
As General Manager, Nicolai is heading-up the Consulting unit of STAR COOPERATION®. He is with STAR® since its spin-off from its parent company Daimler AG in 2005. Prior to that, he spent 10 years at Hewlett Packard in various specialist and management positions, supporting the transformation from a product company to a service company in the field of printing. He has a degree in economics from the University of Augsburg and a diploma from the St. Gallen Business School. At the Stuttgart University of Applied Sciences, he teaches the subject of Service Management.

Find Nicolai on LinkedIn: https://www.linkedin.com/in/nicolai-stickel-aa389328/

Nicolai's business book recommendation:
ReThink - New Work by Wolfgang Eckelt | amzn.to/3QEggI9

Nicolai's favorite podcasts:
The Mckinsey Podcast | spoti.fi/3s5t1kG (Spotify), apple.co/47pjF3m (Apple)
The So What from BCG | https://spoti.fi/3Orsm4x (Spotify), https://apple.co/3Oxu4l3 (Apple)

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About the Expertise in Consulting at STAR®:
With strong expertise in the automotive sector, their Consulting experts support its clients' transformation journey with a focus on marketing, sales, and aftersales functions. With a market-oriented and data-driven approach, they identify business potentials and implement solutions throughout the customer journey.

Website: https://www.star-cooperation.com
Industry: Business Consulting and Services
Company size: 501-1,000 employees
Headquarters: Munich
Founded: 1997

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About the host Sammy:
Sammy and SAWOO offer a B2B community-building service that establishes you as a thought leader in your industry and helps you build genuine, human-to-human relationships with your dream clients.

Get in touch with Sammy here on LinkedIn. 

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Past guests on the LEADERS IN CONSULTING Podcast include: Friederich von Hurter, Melanie Tobler, Tilman Au, and many more!


About

The "LEADERS IN CONSULTING" Podcast is dedicated to helping Partners and Managing Directors of Consultancies grow their business faster. If you want to learn best practices from other Leaders in Consulting, this show is for you.

Each episode features an interview with a consultancy Partner, Managing Director or Thought Leader, discussing topics like:

  1. How to set up a winning strategy for your consultancy
  2. How to upsell and cross-sell more
  3. How to win big whale leads and convert those to clients
  4. Hiring and keeping valuable team members
  5. How to become a thought leader by building your personal brand

Hosted by

Sammy Gebele, CEO of SAWOO