Ep 22 - Philip Papendieck - How The Intermate Group Leveraged Tech To Drive 100% Company Growth In 2 Years
You’ve done it—you spotted the gap in the market and entered it as a first-mover. What’s next?
People are taking notice, clients are jumping on board, and now it’s time to build your tech to solidify your competitive edge—but where do you even begin?
It starts with something as simple as listening.
So, keep your ear close to today’s episode with Philip Papendieck, Founder and CEO of The Intermate Group. Sammy and Philip talk about how Philip founded one of the first and biggest Influencer Marketing Agencies.
You'll learn how to:
1) Start building technology for a competitive advantage
2) Win customers as a bootstrapped business
3) Grow your business through the power of word-of-mouth
4) Keep your status as a first-mover and stay ahead of the curve
5) Attract talent and unlock their potential
About Philip:
Philip Papendieck is one of the founders and CEO of Intermate Group. He is a regular speaker at events such as DMEXCO, OMR, OMK, ISPO, CMCX or the L'Oréal Sinnfluencer Symposium. Before founding the agencies, he was brand manager at the international fast fashion retailer New Yorker, where he was also responsible for the creation of imagery and brand strategy for four years. He has a bachelor’s degree in business economics from the University of Witten/Herdecke.
Find Philip on LinkedIn: https://www.linkedin.com/in/philip-papendieck-28a189a8/
Philip's business book recommendation:
Great Leaders Have No Rules: Contrarian Leadership Principles to Transform Your Team and Business - Kevin Kruse https://amzn.to/3pTftnQ
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About Intermate Group:
With over 120 employees and offices in Berlin, Hamburg, Cologne and Vienna, the Intermate.Group is one of the largest social agencies in DACH. With its own production company Truemates, its own content studios, a holistic and proprietary influencer technology and the influencer and social agency Intermate, the group was able to establish a leading position in the social market with its strong focus on creators. With a direct connection to the platforms and using its own technological infrastructure, the Intermate.Group offers the entire value chain on social media from a single source: influencer campaigns, creator-centric social media management, content production and performance ads.
Website: https://www.intermate-group.de/
Industry: Advertising services
Company size: over 120
Headquarters: Berlin, Hamburg and Cologne in Germany
Founded: 2015
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About the host Sammy:
Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn.
We can help you:
- Speed up hiring
- Reduce hiring costs
- Create an authentic Employer Brand
- Create a Talent Pool that you can tap into any time
Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/
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Past guests on the LEADERS IN CONSULTING Show include: Dr. Stefan Sambol, Dr. Andreas Baader and Rainer Majcen, Friederich von Hurter, Peter Feldmeier, Alexander Kainer, and many more.