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Ep. 106 - How To Turn Software Partnerships into a Revenue Machine – with Henning Heesch

Ep. 106 - How To Turn Software Partnerships into a Revenue Machine – with Henning Heesch

Who knew that a one-off software partnership 7 years ago would change everything for entero AG?

Fast-forward to today: six active partnerships, a sixfold revenue increase, and a consulting firm that’s reimagined how it grows.

In this episode, Henning Heesch, Co-founder and CEO of entero AG, joins host Sammy Gebele to unpack how a chance collaboration with a Dutch software company became the blueprint for an entirely new go-to-market model. Henning walks through how he and his team built a partner-first strategy that now accounts for 80% of their business growth—starting with no formal playbook, just strong client relationships and a willingness to test the waters.


You'll learn:

1. How one project turned into a repeatable partner-led growth strategy
2. The onboarding blueprint that makes clients feel like they’re talking to one firm
3. Why entero invests before the first project is even signed
4. The business case behind German legal entities & shared accountability
5. Henning’s 6-step playbook for consulting leaders starting with partnerships

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Get in touch with Henning on LinkedIn: https://www.linkedin.com/in/henning-heesch/

Henning's business book recommendations:
Flawless Consulting by Peter Block | https://www.amazon.de/-/en/Flawless-Consulting-Guide-Getting-Expertise/dp/1394177305/

Stewardship by Peter Block | https://www.amazon.de/-/en/Stewardship-Choosing-Service-over-Self-Interest/dp/160994822X/

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About the host Sammy Gebele:
Sammy and SAWOO offer a B2B community-building service that establishes you as a thought leader in your industry and helps you build genuine, human-to-human relationships with your dream clients.

Get in touch with Sammy Gebele on LinkedIn: https://www.linkedin.com/in/sammygebele/

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Past guests on the LEADERS IN CONSULTING Podcast include: Friederich von Hurter, Melanie Tobler, Tilman Au, and many more!

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Thanks to our friends at SAWOO for producing this episode with us! 

About

The "LEADERS IN CONSULTING" Podcast is dedicated to helping Partners and Managing Directors of Consultancies grow their business faster. If you want to learn best practices from other Leaders in Consulting, this show is for you.

Each episode features an interview with a consultancy Partner, Managing Director or Thought Leader, discussing topics like:

  1. How to set up a winning strategy for your consultancy
  2. How to upsell and cross-sell more
  3. How to win big whale leads and convert those to clients
  4. Hiring and keeping valuable team members
  5. How to become a thought leader by building your personal brand

Hosted by

Sammy Gebele, CEO of SAWOO