Ep. 103 - Should You Hire a Partner Manager? Uncovering The Secret to Scaling Consulting Partnerships - with Tanja Breitling-Zboril

When should you hire a Partner Manager—and what impact could it have on revenue growth?

Tanja Breitling-Zboril, Head of Partner Network & Director of Business Development at Zühlke Group, joins host Sammy Gebele to reveal the hard numbers, surprising insights, and practical strategies behind building a successful partnership function. Whether you’re a consulting leader debating the ROI of a dedicated partner function, or a partner manager looking for a proven playbook for the first 1–2 years in the role, this episode is packed with actionable takeaways.


You'll learn:

1. The differences between contacts and true partnerships
2. How to identify the ideal persona for a Partner Manager
3. The key milestones for building a successful partnership function
4. How to partner with other consultancies without risking competition
5. The right way to approach product partnerships for long-term success

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Get in touch with Tanja Breitling-Zboril on LinkedIn: https://www.linkedin.com/in/tanja-breitling-zboril-2174502/

Tanja's business book recommendation:
The 7 Habits of Highly Effective People by Stephen R. Covey | https://www.amazon.de/-/en/Habits-Effective-People-Anniversary-Paperback/dp/1471195201/

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About the host Sammy Gebele:
Sammy and SAWOO offer a B2B community-building service that establishes you as a thought leader in your industry and helps you build genuine, human-to-human relationships with your dream clients.

Get in touch with Sammy Gebele on LinkedIn: https://www.linkedin.com/in/sammygebele/

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Past guests on the LEADERS IN CONSULTING Podcast include: Friederich von Hurter, Melanie Tobler, Tilman Au, and many more!

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Thanks to our friends at SAWOO for producing this episode with us!